Tuesday, November 30, 2010

Embrace Life - Always wear your Seat Belt


Embrace Life is award-winning seatbelt advocacy commercial, created by Writer/Director Daniel Cox and Producer Sarah Alexander (see Credits List for more information).
Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering over 11.8million views on YouTube alone in ten months. Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting 'shock and awe' advertising so common to road safety.
The campaign has scooped a wide range of awards, including YouTube Ad of the Year, a Prince Michael International Road Safety Award, Gold World Medal, New York International Advertising Awards; a Bronze Lion at the Cannes International Advertising Awards; Highly Commended from the Chartered Institute of Highways and Transportation and the advert was also featured in the Advertising Producers Award (APA) 2010 collection.

Drifting Car Loses Its Tires

Friday, November 12, 2010

Bike without Biker

Helicopter Game

Unusual Performance - Car Jumper